About Zoe

Hi, I'm Zoe. My favourite colour is green, and I love singing. I'm a research scientist at the University of Cambridge and a coach who helps people reconnect with themselves and build a life that feels true.

Over time, I've noticed that whether I'm working with students or executives, from Britain, Europe, Australia, or China, the coaching journey often leads to exploring the same questions: Who am I? What do I truly want? and How do I get there?

For years, I thought I knew exactly where I was heading. I would complete my PhD in physics and build a successful academic career. But during my second year of the PhD in 2015, something changed. I lost the joy. I felt anxious, exhausted, and confused about why achievement no longer brought happiness. Even so, I completed my PhD, and it was not easy. I rebuilt my routines, work habits, belief system, and support circles, almost every part of my life, but something still felt missing. Was this really the life I wanted?

Later, I learned that I have ADHD, and that diagnosis quietly opened a new chapter in my life. I began to understand that having an interest-driven brain is a gift, one that needs the right mindset and the right environment to truly flourish. That is why I decided to stop using my talents and hard work to build a life that looked good on the outside but did not feel good on the inside. Instead, I chose to design and live a life that feels genuinely fulfilling.

That is why I choose to work with people who are on a similar path. Many are high-achieving individuals who find themselves caught in cycles of self-doubt, loss of meaning, and burnout. Together, we explore the roots of procrastination and emotional struggle, and I support them reconnect with what truly matters in an ever-changing and uncertain world. I have received academic training in neurodiversity through postgraduate-level courses and completed ICF-accredited coach training with extensive practical experience.

Looking back, I never planned to become a coach, yet somehow everything I have done has shaped me into an understanding and empathetic one. From navigating the highly unstructured world of academia, to stepping away from the glamour of strategy consulting that never truly suited me, to managing international scientific projects and building my own start-up, each experience has given me a deep appreciation for the challenges and excitement of following different paths in life.

For me, life has never been a straight line. I have learned to embrace change, to keep learning, dreaming, and growing as I explore the many identities that make me who I am. This way of seeing life also shapes how I work with my clients. I believe that real growth comes from understanding ourselves with honesty and compassion, and from allowing who we are to evolve over time.

As for ADHD, I see it as only a part of who I am - something I could never have imagined saying when I was first diagnosed. If that feels hard to believe, or if you are experiencing any other form of neurodivergence or condition that feels overwhelming, I would be happy to walk alongside you until it starts to feel possible.